News — The Parker Shorty Jotter/Parker Minim.
The Parker Shorty Jotter/Parker Minim.
Posted by Kevin Randle on
Parker were late comers into the rapidly growing ballpoint pen business, the Parker Jotter was launched in 1954, 13 years after Lazlo Biro's first offering, the 'Birome'. When criticised for their apparent lack of interest by Time Magazine, Kenneth Parker replied with a rebuttal. In essence, he said that the current ballpoint pens were rubbish and Parker would only offer a pen to the public when they were sure it was a great product. Designing and testing such a product took time and Parker simply were not ready until they unveiled the Jotter, it was revolutionary and orders of magnitude better...